In the morning of December 18th, a solemn and short project launching ceremony was held on the spot of the Dongjiadu development project, officially announcing that the Shanghai Dongjiadu plot development project of China Minsheng Investment Corp., Ltd. (CMIG) was launched on schedule.
Senior management team present at the launching ceremony include the CPC Branch Secretary of CMIG Mao Yonghong, Vice Chairman of the Board Sun Yinhuan and Kevin E. Lee, representative of shareholders Lin Tengjiao (Chairman of the Board of Yango Group Co., Ltd.), President of CMIG Li Huaizhen, and Vice President of CMIG Wang Jianping, Chen Guogang and Zhang Zhichao.
Fulfilling social responsibilities by relieving poverty
In accordance with the principle of frugality, funds saved from the project launching ceremony are donated to the Shanghai Charity Foundation to relieve poverty in the community where the project is located. On behalf of CMIG, Vice President Wang Jianping officially donated RMB1 million to the Shanghai Charity Foundation and the Xiaodongmen Subdistrict Office at the ceremony.
Li Huaizhen, President of CMIG announced at the launching ceremony that CMIG deems "pooling capital energy, releasing mechanism vitality, unifying corporate and social values, and serving national strategies" as its mission. "The accumulation of corporate capital and social values will be closely connected with each other." Each subsidiary of CMIG will actively fulfill its social responsibilities and make contribution to the charity cause and urban development of Shanghai.
Carefully building a new financial center at the Bund
The Dongjiadu Project (i.e. the plot development project of No. 616 and 735 Block of Xiaodongmen Subdistrict) is located at a crucial node of the financial aggregation belt of the Bund in Shanghai. The project is positioned to be a new urban financial landmark in Shanghai that pools capital. Right across the Huangpu River is its counterpart, Lujiazui area. In the future, the Central Park and the Riverside Viewing Deck will become the most representative landscape zone along the bank of the Huangpu River. It will also become a town that runs 24/7 where global financial resources and leisure consumption experiences are aggregating. The completion of the Dongjiadu project will further accelerate the formation of the financial aggregation zone of the Bund, raise the innovative finance and financial service industry within this zone to a new level, and inject new vitality to the urban development of Shanghai.
So far, the planning scheme and overall construction scheme of the Dongjiadu project have been approved by both the city and district government of Shanghai. The schemes strictly follow the planning indices required by the government upon the granting of the land. Large amount of innovations and optimizations have been made to the schemes with regard to building an "ecologically smart city".